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Cruising with Jefferson’s Bourbon

Jefferson’s Ocean Bourbon is known for being aged at sea, and now, a new partnership between Jefferson’s and Holland America cruises will see 11 cruise ships carrying barrels of Jefferson’s on board during their voyages around the world. After the whiskey is bottled, it’ll be sold on board each ship. We’ll talk with Jefferson’s co-founder Trey Zoeller about the partnership on this week’s WhiskyCast In-Depth. In the news, Pernod Ricard and Brown-Forman are discussing a potential merger that could see Jack Daniel’s and Jameson under the same ownership. We’ll have all of the details on this week’s WhiskyCast. 

Episode 1155: March 29, 2026

Links: Jefferson’s Bourbon | Holland America | Brown-Forman | Pernod Ricard | Diageo | Bardstown Bourbon Company | Suntory Global Spirits | American Craft Spirits Association | Uncle Nearest | WhistlePig Whiskey | Jack Daniel’s | Buffalo Trace | Blood Oath | Glenkinchie | Loch Lomond Whiskies | The GlenAllachie | Barrell Craft Spirits | Blue Run Spirits | Whisky Magazine | Remus Bourbon | Port Askaig | Elijah Craig | Popular Science

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